Apple in talks to revamp Siri with Google’s Gemini AI

Ken Metral

22 Aug 2025 — 1 min read

Credit: Apple, Inc.

Apple may be turning to one of its biggest rivals for help in reimagining Siri. According to a report from Bloomberg’s Mark Gurman, the company is in active discussions with Google to integrate its Gemini AI technology into the iPhone’s voice assistant.

The move comes as Apple faces mounting pressure to catch up in the fast-moving world of generative AI. While competitors like OpenAI and Google have rapidly advanced their conversational AI systems, Siri has struggled to shed its reputation as a limited and outdated assistant. Consumers, increasingly accustomed to more powerful AI tools, have grown impatient with Apple’s slower pace.

Exploring External Partnerships

Apple has reportedly held talks not just with Google, but also with OpenAI and Anthropic, two leading AI firms, about potentially licensing their technology. However, Gurman notes that Google has already started training a model that could be deployed on Apple’s servers, suggesting the discussions may be further along than with other partners.

The consideration of a partnership marks a significant shift for Apple, which has long preferred to build its core technologies in-house. By tapping into Google’s Gemini platform, Apple could accelerate the modernization of Siri while avoiding years of additional development.

Competition and Strategy

The partnership would also be unusual given the fierce rivalry between Apple and Google in the smartphone market. However, the two companies already maintain a high-stakes relationship: Google pays Apple billions of dollars annually to remain the default search engine on Safari. A deal around Gemini would deepen that interdependence, while also potentially setting the stage for broader AI integrations on iOS devices.

Timeline for Decision

Apple is not expected to finalize its decision for several weeks. Until then, the company will continue weighing whether to rely on external AI providers or double down on its own internal research efforts.

If Apple does move forward with Google, it could mark one of the most consequential shifts in its AI strategy to date — and reshape the competitive dynamics of the smartphone industry.

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