Ford invests $2 billion in Louisville plant for affordable EVs
Ford Motor Co. announced Monday it will invest $2 billion into its Louisville, Kentucky, assembly plant as part of a push to produce more affordable electric vehicles for U.S. consumers.
The move builds on the automaker’s previously announced $3 billion investment in a new battery park in Michigan, bringing Ford’s total investment in the two projects to $5 billion. Together, the facilities are expected to create or secure nearly 4,000 jobs, according to a company news release.
“We took a radical approach to a very hard challenge: Create affordable vehicles that delight customers in every way that matters – design, innovation, flexibility, space, driving pleasure, and cost of ownership – and do it with American workers,” said Ford CEO Jim Farley.
The Louisville Assembly Plant upgrade will pave the way for the production of a midsize, four-door electric pickup truck. Ford says the vehicle is scheduled to launch in 2027, signaling the company’s continued bet on electrification despite shifting market conditions for EVs.
The Detroit-based automaker has been working to expand its EV lineup while driving down costs, aiming to compete more aggressively with both legacy manufacturers and newer players such as Tesla and Rivian. Ford’s investments in Kentucky and Michigan reflect a strategy to anchor production in the United States, aligning with growing political and consumer interest in domestic manufacturing.
The company has not disclosed the name or detailed specifications of the upcoming pickup but emphasized that affordability and versatility will be central to its design.
