Media

Google updates its Discover page to feature content from creators

Ken Metral

17 Sep 2025 — 1 min read

Credit: Google/Alphabet, Inc.

Google is giving users more control over what shows up in their feeds. On Wednesday, the company announced updates to the Discover page in its Search app, letting people follow specific publishers and creators to see more of their content.

More Ways to Personalize Search

The move builds on a feature rolled out last month that allows users to choose their preferred news sites and blogs for the Top Stories section in search results. With this week’s update, users can now tailor their Discover feed more directly by following the publishers and creators they like.

When you encounter content from a particular source, tapping the name will open a dedicated page showing all of that outlet’s or creator’s posts. From there, you can opt to follow them, ensuring that more of their articles and updates surface in your Discover feed.

Expanding Beyond News

Google also revealed that Discover will soon display a wider variety of content formats. In the coming weeks, users can expect to see not just news articles but also YouTube Shorts, posts from X, Instagram updates, and other creator content. The company says it plans to expand Discover with additional content types over time.

What remains unclear is how Google decides which creators and posts qualify for Discover. The company did not provide criteria ahead of the announcement.

A Shift Amid Industry Tensions

The update comes at a time when many publishers are voicing concern about declining traffic, driven in part by the rise of Google’s AI-powered search results. To address monetization concerns, Google recently launched Offerwall, a product designed to help publishers generate revenue beyond advertising.

A More Personalized Google Feed

With these changes, Google is positioning Discover as more than a news feed—it’s evolving into a cross-platform hub where users can keep up with the outlets and creators they trust, while sampling short-form and social content alongside traditional reporting.

Whether this will help repair strained relationships with publishers—or further entrench Google’s control over how audiences discover content—remains to be seen.

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