Meta unveils $799 Ray-Ban Display smart glasses

Mark Zuckerberg on Wednesday introduced the Meta Ray-Ban Display glasses, the company’s first consumer-ready smart eyewear with a built-in digital display. Priced at $799, the glasses will be available in the U.S. starting September 30.

The new device features a tiny high-resolution display integrated into Ray-Ban’s classic frames, paired with the Meta Neural Band, an EMG wristband that lets users control the interface with subtle hand gestures. “These are glasses with the classic style that you’d expect from Ray-Ban, but they’re the first AI glasses with a high-resolution display and a fully weighted Meta neural band,” Zuckerberg said at the company’s annual Connect event.

The display remains invisible when not in use and can show videos, text messages, and other information without blocking the wearer’s real-world view. During a live demo, however, Zuckerberg struggled to place a call to Meta CTO Andrew Bosworth, joking, “This is uh — you know, it happens.”

A Bridge Between Audio Glasses and AR

The Ray-Ban Display glasses serve as a middle step between Meta’s audio-only Ray-Ban smart glasses and the experimental Orion AR glasses, which can overlay 3D visuals but are not yet consumer-ready due to production costs.

Meta has worked with eyewear giant EssilorLuxottica since 2019 to develop its smart glasses line, renewing its partnership last year to expand the portfolio.

Sports-Focused Oakley Meta Vanguard Glasses

In addition to the Ray-Ban Display model, Meta debuted the Oakley Meta Vanguard, a sport-oriented pair of smart glasses retailing at $499 when they launch on October 21. Designed with a wraparound frame, they offer 9 hours of battery life, 3K video recording, louder speakers, and the ability to connect with Garmin fitness watches for real-time health tracking via Meta’s AI assistant.

The Vanguard model also includes a button placed under the frame for easier photo and video capture while wearing helmets — targeting athletes in high-intensity sports such as snowboarding and mountain biking.

Ray-Ban Meta Gen 2 and Horizon TV

Meta also refreshed its original lineup with the Ray-Ban Meta (Gen 2), priced at $379. The updated version doubles battery life to 8 hours, boosts camera performance to 3K Ultra HD video, and goes on sale starting today.

In addition, Zuckerberg announced Horizon TV, a new content platform for Quest VR headsets, which will host shows, movies, and live sporting events in partnership with studios such as Disney and Universal Pictures.

What’s Next for Meta’s Wearables?

The launch highlights Meta’s push to make smart glasses a mainstream consumer product, blending fashion with AI and display technology. While AR remains on the horizon with Orion, the Ray-Ban Display glasses represent the company’s closest step yet toward merging wearable AI with everyday life.