Oura Ring maker raising $875 million at an $11 billion valuation
Oura Health Oy, the Finnish company behind the popular Oura health and fitness ring, is in the final stages of raising $875 million in a Series E financing round that would value the company at roughly $10.9 billion, according to Bloomberg. The round is expected to close by the end of the month, with reports suggesting the total could surpass $900 million.
The fresh capital would mark a sharp increase in Oura’s valuation, doubling from the $5 billion figure set during its Series D round in December 2024. The company’s growth trajectory has accelerated rapidly since then, fueled by rising consumer adoption and international expansion.
Oura has now sold more than 5.5 million rings worldwide, a steep climb from the 2.5 million it reported in June 2024. Alongside surging sales, the company’s financial performance has scaled dramatically: revenue is projected to surpass $1 billion in 2025, more than doubling its $500 million haul in 2024. Looking ahead, Oura expects revenues to exceed $1.5 billion in 2026.
The company intends to use proceeds from the Series E to ramp up production capacity, expand its footprint in new markets, and accelerate product development initiatives. Bloomberg highlighted that Oura’s recent momentum has been driven particularly by female consumers, retail partnerships, purchases through health savings accounts, and strong international demand.
Founded in 2013, Oura has established itself as a leader in wearable health technology by focusing on sleep, recovery, and activity tracking. With fresh funding and a rapidly growing customer base, the company is positioning itself to compete more aggressively in the broader digital health and fitness space.
