Media
Netflix has always been a disruptor, revolutionizing the TV and film industry over the past two decades. Now, as it faces increased competition and the evolving nature of content consumption, the streaming giant is setting its sights on video podcasts—a market dominated by YouTube but rich with potential for
Artificial Intelligence (AI)
OpenAI is moving forward with its plan to develop an in-house AI chip, with production expected to begin next year. The company is finalizing its chip design and plans to send it to Taiwan Semiconductor Manufacturing Co. (TSMC) for fabrication in the coming months. Why OpenAI Is Building Its Own
Marketing
The latest round of US tariffs is shaking up the fashion industry, with influencer marketing now caught in the crossfire. Popular brands Shein and Halara have reportedly put some influencer campaigns on hold, citing the business impact of new tariffs imposed by President Donald Trump. These moves highlight the growing
Web Design
With so many digital touchpoints, a unified brand message is essential. Customers interact with businesses through websites, social media, email campaigns, digital ads, and mobile apps, forming an impression long before making a purchase. If your brand messaging is inconsistent across these touchpoints, it creates confusion, dilutes brand equity, and
Advertising
OpenAI just made history with its first-ever Super Bowl ad, a 60-second commercial that aligns artificial intelligence with humanity’s greatest technological advancements. The spot, developed under new CMO Kate Rouch, cost approximately $14 million and strategically introduces AI to a broad audience by focusing on its practical applications rather
Web Design
A website redesign is more than just a facelift—it’s a strategic move to enhance user experience, improve performance, and drive business growth. However, for CMOs, proving the return on investment (ROI) of a website overhaul is critical. Without clear, measurable outcomes, it’s impossible to justify the cost
Web Design
Most companies focus on driving more traffic to increase sales. But what if you could significantly boost conversions without increasing visitors? The answer lies in a strategic website redesign that optimizes user experience (UX), psychology-driven design, and data-backed improvements to turn more visitors into paying customers. A high-converting website isn’
Business Advice
Pricing for early-stage companies presents a unique challenge. Without substantial customer data, making informed, data-driven decisions can be difficult. However, what these companies may lack in data, they can compensate for by understanding their value proposition and how pricing shapes customer perception. The right pricing strategy not only attracts the
Web Design
Enterprise websites often struggle to convert visitors into leads. While they have the resources for high-end design and cutting-edge technology, many still fall short in driving actual conversions. Why? Because they focus on aesthetics, branding, and corporate messaging—while neglecting user experience, clear calls to action, and conversion optimization. In
E-commerce
The landscape of Chinese-owned e-commerce in the U.S. is shifting rapidly as Temu and Shein, two of the largest platforms, adjust their pricing and product availability in response to new tariffs imposed by President Donald Trump. Recent developments have forced both companies to increase prices and temporarily remove certain
Web Design
Your website is more than just an online presence—it is a critical business asset. Yet, many businesses fail to leverage their websites as a primary driver of growth. Instead of being an engine for lead generation, sales, and brand positioning, websites often remain static, under-optimized, and underutilized. If your
Artificial Intelligence (AI)
Amazon is going all-in on artificial intelligence, committing a staggering $100 billion in capital expenditures for 2025. This represents a significant increase from last year’s $83 billion and is largely driven by the explosive growth of generative AI. CEO Andy Jassy emphasized that the majority of this spending will