Peloton debuts Cross Training Series with new machines and AI coaching

Peloton is trying to stage a comeback. After years of turbulence following its pandemic-fueled boom, the connected fitness company is looking to reset its image — and its product strategy — with a sweeping hardware refresh and a major AI push.

On Wednesday, Peloton unveiled the Cross Training Series, a complete overhaul of its product lineup that includes new versions of the Bike, Bike Plus, Tread, Tread Plus, and Row Plus. The update is designed to make Peloton machines more versatile for both cardio and strength training while integrating AI-powered coaching through Peloton IQ.

All-in-One Fitness Machines

“The impetus behind the Cross Training series is, ‘Let’s just give people one place to do all the strength and cardio workouts in one spot,’” said Nick Caldwell, Peloton’s Chief Product Officer.

Every machine now features a 360-degree swivel display, allowing users to seamlessly switch between on-machine cardio and off-machine strength classes. The devices also include improved audio, processors, and connectivity, while the Bikes gain a redesigned cushioned seat, one of the most-requested upgrades from Peloton’s community.

The Plus models add bigger upgrades:

• A movement-tracking camera for rep counting, form feedback, and suggested weights.
• Enhanced speakers tuned in partnership with Sonos, including a dedicated woofer.
• Support for “Ok Peloton” voice commands to pause or skip moves.
• More storage for advanced machine vision models.

Prices range from $1,695 for the Bike to $6,695 for the Tread Plus, with the Row Plus priced at $3,495. Subscriptions are also going up, from $44 to $49 per month.

Peloton IQ: AI Coaching for Everyone

Alongside the hardware, Peloton is debuting Peloton IQ, its new AI coaching system, which will roll out across both old and new machines.

Key features include:

• Real-time feedback on form, tempo, and weight selection during strength training.
• Personalized weekly workout schedules based on history, performance, and wearable integrations from Apple Health, Garmin, and Fitbit.
• Effort estimates when browsing classes, plus context like whether a class may be harder than usual.
• Audio coaching for moments when users can’t see the screen.

Caldwell emphasized that Peloton IQ isn’t just about repackaging existing data: “We’re looking at your activity and trying to teach you something about yourself, the same way a trainer would.”

Expanding Into Wellness

Peloton is also broadening its scope with wellness partnerships and acquisitions:

• A collaboration with the Hospital for Special Surgery to release injury-prevention workouts.
• An eight-week program with Halle Berry’s Respin, targeting menopause and perimenopause.
• The acquisition of Breathwrk, a breathing exercises app, whose content will be folded into Peloton memberships.

Can Peloton Win Back Momentum?

For Peloton loyalists, many of these upgrades feel like direct responses to long-standing requests. But the steep pricing — especially a nearly $7,000 treadmill — highlights the challenge of convincing new customers.

With its bet on premium hardware and AI-driven coaching, Peloton is banking on a future where smart, personalized fitness keeps members loyal and helps the company reclaim its relevance in the post-pandemic world.