Explore advertising trends, marketing strategies, digital ad evolution, and valuable insights with expert advice and case studies for marketers.
Transportation
At this year’s Cannes Lions advertising festival, Uber unveiled a bold new move in its growing ad business: an interactive ad format that lets brands pay to give users discounts on their next rides. Dubbed “Ride Offers,” the ad unit makes promotional content more actionable — and personal. The initiative
Media
In a move that marks a significant shift for the world’s most popular messaging app, WhatsApp is officially introducing ads. Meta, WhatsApp’s parent company, announced on Monday that it will begin rolling out advertisements through the platform’s “Status” feature — its Stories-like function where users post disappearing text,
Marketing
AMC Networks, home to television staples like Breaking Bad and Mad Men, is entering the generative AI arena with a new partnership that could reshape its content pipeline—at least behind the scenes. The company has signed a deal with Runway, a prominent player in the generative AI space, to
Advertising
Months after limited ad testing in select markets, Meta has officially opened the ad floodgates for its Instagram-linked app, Threads. Starting now, eligible advertisers globally can place ads within the Threads feed, marking a significant step in Meta’s monetization strategy for the platform. With over 320 million monthly active
Advertising
Taboola, long recognized for its dominance in native advertising with its ubiquitous "content you may like" widgets, is making a strategic expansion into the broader display advertising market. The adtech company has unveiled its new platform, Realize, positioning itself as a direct competitor to traditional demand-side and supply-side
Advertising
OpenAI just made history with its first-ever Super Bowl ad, a 60-second commercial that aligns artificial intelligence with humanity’s greatest technological advancements. The spot, developed under new CMO Kate Rouch, cost approximately $14 million and strategically introduces AI to a broad audience by focusing on its practical applications rather
Advertising
Fox Corp. has hit a major touchdown with Super Bowl 59, selling out all its ad slots months in advance and setting new pricing records. According to a source familiar with the matter, more than ten commercials sold for a staggering $8 million each, underscoring the enduring power of live
Branding
A cultural and economic shift became undeniable in 2024: America has fallen out of love with brands and embraced people. Across politics, media, and business, individuals have overtaken logos, with loneliness serving as the driving force behind this change. The Loneliness Epidemic Let’s start with the problem: loneliness. * 12%
Advertising
Perplexity, an AI-driven search platform, is collaborating with UM, a global media agency under IPG Mediabrands, to introduce a novel advertising model. This partnership designates UM as Perplexity's media Agency of Record, entrusting them with launching Perplexity's inaugural brand campaign, managing media buying, and advising on
Advertising
Omnicom Group has announced its agreement to acquire Interpublic Group (IPG), a move that will merge the world’s third- and fourth-largest advertising holding companies, creating the largest ad company globally. This unprecedented merger underscores a strategic effort to harness new technologies, accelerate innovation, and redefine the advertising industry. A
Advertising
The global advertising market is poised for continued growth in 2025, but the tempo is slowing. After the post-pandemic boom, the industry appears to be settling into a steady, single-digit pace, echoing trends from the mid-2000s. Forecasts highlight regional disparities, political uncertainties, and sector-specific shifts that could reshape the market.
Business Insights
In 2007, Vizio disrupted the TV market by delivering high-quality flat-screen TVs at a fraction of the cost of competitors like Sony and Samsung. Now, Walmart’s $2.3 billion acquisition of Vizio signals a new disruption—not in hardware, but in advertising technology and data-driven consumer engagement. From Flat