
Artificial Intelligence (AI)
Mattel and OpenAI team up to bring generative AI to toys
Mattel, the powerhouse behind beloved toy brands like Barbie, Hot Wheels, and Polly Pocket, has entered into an ambitious new partnership with OpenAI to bring generative artificial intelligence into the heart of toy-making and entertainment. This collaboration marks the first time OpenAI has teamed up with a toymaker, signaling a