Learn strategies to build a strong brand identity that resonates with your audience and drives success.
Hardware
Peloton is trying to stage a comeback. After years of turbulence following its pandemic-fueled boom, the connected fitness company is looking to reset its image — and its product strategy — with a sweeping hardware refresh and a major AI push. On Wednesday, Peloton unveiled the Cross Training Series, a complete overhaul
Hardware
At its Google Home event on Wednesday, Google unveiled a refreshed lineup of Nest smart home devices designed to bring more intelligence and sharper visuals to home security. The new devices — including the $149.99 Nest Cam Outdoor (2nd gen.), $99.99 Nest Cam Indoor (3rd gen.), and the $179.
Entertainment
Spotify is giving listeners more control over their music discovery. On Wednesday, the streaming giant announced a new feature that allows users to exclude specific songs from shaping their taste profile — the personalized data set that powers playlists like Discover Weekly, Blend, and the popular Spotify Wrapped experience. Fixing the
Artificial Intelligence (AI)
Opera, best known for its long-running web browser, is stepping into the agentic browsing race with Neon, a new AI-powered browser launched Tuesday. Neon introduces a blend of chatbot functionality, task automation, and repeatable AI prompts, with Opera charging $19.99 per month for early access. The launch puts Opera
Media
On Tuesday, OpenAI unveiled Sora 2, its next-generation audio and video generator, alongside a new social app simply called Sora. The dual launch marks the company’s most ambitious move yet into consumer-facing media platforms, blending cutting-edge generative AI with a TikTok-style feed designed for sharing short, AI-made clips. The
Hardware
At its annual fall hardware event on Tuesday, Amazon introduced two major updates to its Kindle lineup: a redesigned Kindle Scribe and the company’s first-ever color e-reader, the Kindle Scribe Colorsoft. Both devices mark a push toward blending the familiar paper-like Kindle experience with new AI-powered features. A Bigger,
Media
Meta is rolling out new features on Facebook designed to strengthen the bond between creators and their fans: fan challenges and customized top fan badges. Fan Challenges Bring Interactive Content With fan challenges, creators can prompt their followers to participate in themed activities. Fans respond by posting a reel or
Media
Instagram is redesigning its app to put short videos front and center, testing a new Reels-first interface in India and South Korea. What’s Changing in the New Design The experimental layout mirrors the design Instagram recently debuted on its first iPad app. Key changes include: * Reels-first navigation: The Reels
Data Privacy
OpenAI is introducing new safety features to ChatGPT, including a routing system that dynamically switches models during sensitive conversations and parental controls for teen users. The rollout, which began over the weekend, has drawn both praise and criticism as the company navigates concerns over user safety and freedom. A Response
Marketing
Sephora is doubling down on its creator and social commerce strategy with the launch of My Sephora Storefront, a new affiliate platform that empowers influencers to curate and share shoppable beauty recommendations. The application process for creators is now open, with storefronts slated to debut in October, according to the
Artificial Intelligence (AI)
Microsoft is deepening its ties with OpenAI’s chief rival, Anthropic, by weaving the company’s Claude models directly into its Copilot platform. Beginning Wednesday, Copilot business users will have the option to tap into Anthropic’s Claude Opus 4.1 and Claude Sonnet 4, expanding a tool that has
Artificial Intelligence (AI)
Google is stepping into Pinterest’s territory with the launch of Mixboard, an AI-powered tool that helps users create digital mood boards. Announced Wednesday, Mixboard allows anyone to generate inspiration boards using text prompts, pre-populated templates, or AI-assisted image editing—no existing image collection required. AI at the Core Unlike