
Style & Beauty
e.l.f. to buy Hailey Bieber’s rhode skincare for $1 billion
In a bold move to expand its footprint in the prestige beauty market, e.l.f. Beauty (NYSE: ELF) announced Wednesday it has signed a definitive agreement to acquire rhode, the skincare brand founded by Hailey Rhode Bieber. The deal was revealed alongside e.l.f.’s Q4 earnings for