Explore e-commerce tips, strategies, and trends to boost your online business.
E-commerce
Shopify has acquired Vantage Discovery, a startup focused on building AI-powered search technology for retailers, as part of its ongoing push to deepen its artificial intelligence capabilities. Founded in early 2023 by former Pinterest engineers Lance Riedel and Nigel Daley, Vantage Discovery was created to bring “Pinterest-like” search functionality to
E-commerce
When was the last time an ecommerce brand told you how many zip codes they’ve shipped to? It’s a small detail—but one that subtly tells you people everywhere trust us. In an era where online shoppers are bombarded with choices and promises, building trust is no longer
Retail
Retail giants Shein and Temu, known for their low-cost, direct-to-consumer goods shipped from overseas, experienced a noticeable sales slowdown following former President Donald Trump's February announcement targeting tariffs and the de minimis import loophole. According to Earnest Analytics, which tracks debit and credit card spending from millions of
Web Design
User Experience (UX) is more than just aesthetics—it’s the backbone of a brand’s digital presence and a key driver of conversions. A well-optimized website UX builds trust, improves engagement, and turns visitors into customers. Businesses that prioritize UX can see a significant increase in retention and revenue.
Web Design
Website A/B testing is one of the most powerful strategies CMOs can use to optimize user experience, improve conversion rates, and maximize ROI. However, not all tests are worth running. The key is to focus on elements that drive real impact. This article breaks down what actually works in
Web Design
A website redesign is more than just updating visuals—it’s a strategic initiative that impacts brand perception, user experience, SEO, and conversions. As a CMO, you need a structured approach to ensure a seamless redesign that aligns with your business goals. This checklist will guide you through every critical
Marketing
Most product messaging fails because it tries to do too much—overloading customers with features and hoping something sticks. But customers don’t care about your product as much as they care about solving their own problems. If your messaging isn’t clear, relevant, and memorable, it’s not working.
Business Strategy
If you've been in business for more than 15 minutes, you've likely encountered a seemingly endless list of performance metrics, or Key Performance Indicators (KPIs). While these numbers are meant to provide insights, they can also distort reality. The truth is, every metric—when presented in
Web Design
A website redesign is more than just a facelift—it’s a strategic move that can redefine your brand, improve user experience, and drive measurable business growth. For CMOs, the goal should be clear: a website that not only looks great but also converts visitors into leads, customers, and loyal
Web Design
Your website is more than just an online presence—it’s your most valuable business asset. While you might be comfortable with the way your website looks and functions, your competitors are making moves. They’re investing in full-scale redesigns, refining user experience, and optimizing for conversions. If you’re
Marketing
The latest round of US tariffs is shaking up the fashion industry, with influencer marketing now caught in the crossfire. Popular brands Shein and Halara have reportedly put some influencer campaigns on hold, citing the business impact of new tariffs imposed by President Donald Trump. These moves highlight the growing
Web Design
With so many digital touchpoints, a unified brand message is essential. Customers interact with businesses through websites, social media, email campaigns, digital ads, and mobile apps, forming an impression long before making a purchase. If your brand messaging is inconsistent across these touchpoints, it creates confusion, dilutes brand equity, and