
Style & Beauty
Vivrelle launches Ella, an AI stylist with Revolve and FWRD
The luxury rental membership platform Vivrelle is doubling down on artificial intelligence. On Thursday, the company announced the debut of Ella, an AI-powered personal styling assistant developed in collaboration with fashion retailers Revolve and FWRD. The launch underscores the fashion industry’s accelerating embrace of AI to deliver hyper-personalized shopping