Explore market research insights, trends, and strategies to stay ahead in business.
Artificial Intelligence (AI)
Anthropic is dramatically expanding the capabilities of its AI coding models, announcing that enterprise customers can now send up to one million tokens in a single prompt to its Claude Sonnet 4 model. That’s roughly 750,000 words — enough to fit The Lord of the Rings trilogy with room
Finance
Google announced Friday that its financial information and news platform, Google Finance, is receiving a significant AI-powered overhaul. The update introduces the ability to research complex financial questions using artificial intelligence, along with enhanced charting capabilities, real-time market data, and a live news feed. With the new AI features, users
Artificial Intelligence (AI)
French AI company Mistral has significantly upgraded its chatbot, Le Chat, unveiling a suite of new features that edge it closer to competitors like OpenAI’s ChatGPT and Google’s Gemini. The update, released Thursday, introduces advanced capabilities such as deep research mode, multilingual reasoning, and enhanced image editing—transforming
Branding
Launching a startup is a whirlwind of activity, with founders juggling product development, financing, and team building. In this rush, branding and marketing often take a backseat, but neglecting them can be a critical mistake. A strong brand identity, established early, can lay the foundation for a successful marketing strategy
Marketing
Social media has become an essential tool for businesses, but many entrepreneurs fail to use it effectively. Missteps can result in wasted time, money, and energy. Here are 5 common mistakes entrepreneurs make with social media and how to fix them. 1. Focusing on Vanity Metrics Entrepreneurs often chase likes,
Marketing
Marketing is undergoing significant transformation, fueled by technological advancements and changing consumer behaviors. To remain competitive, businesses must keep pace with these shifts. Here are 7 marketing trends for 2025: 1. Artificial Intelligence (AI) Integration AI is revolutionizing marketing by automating tasks like scheduling social media posts and sending email
Marketing
Artificial intelligence (AI) is revolutionizing search engine optimization (SEO), offering tools that enhance efficiency and effectiveness. Here are 3 top AI-powered SEO tools to consider: 1. ChatGPT ChatGPT, developed by OpenAI, is a conversational AI tool capable of understanding and generating human-like text. It can assist with SEO by creating
Marketing
The influencer economy has surged to a $250 billion industry, with projections suggesting it could reach $480 billion by 2027. This rapid growth has been fueled by the increasing integration of influencer marketing into brand strategies and the rise of short-form video platforms. However, this expansion has also led to
Marketing
Understanding the psychology behind why people make purchases can transform how you approach marketing, sales, and business strategy. Here are 7 psychology-backed reasons people buy: Reason 1) Emotional Connection People often buy based on emotion rather than logic. While consumers may use logic to justify their purchase after the fact,
Marketing
Artificial intelligence (AI) has transformed numerous industries, and content marketing is no different. As AI advances, it is changing the way businesses create, distribute, and analyze content. The future of AI in content marketing looks promising, with emerging technologies set to have a significant impact on strategies and operations. We
Marketing
Marketing Technology (MarTech) tools have become essential for businesses aiming to streamline their marketing efforts, enhance customer engagement, and boost revenue. We will look into the Top 3 MarTech tools—HubSpot, Salesforce Marketing Cloud, and Adobe Marketo Engage—highlighting their features, benefits, and real-world applications to demonstrate how they are
![Cosmico - Customer Behavior Analysis [Complete Guide 2024]](/content/images/size/w600/2024/02/customer_behavior_analysis_2024_complete_guide_cosmico_business_tech_insights.jpg)
Marketing
Customer Behavior Analysis (CBA) is essential for understanding customer habits, preferences, and motivations, helping businesses tailor their marketing, product development, and customer service. By analyzing data from sources like online shopping patterns and social media interactions, companies can identify trends and adjust strategies accordingly. In a competitive market, CBA offers