Explore marketing insights, tactics, and trends to elevate your brand and drive success.
Media
Bluesky, a decentralized social media platform founded with a mission to reshape online interactions, has been gaining notable traction in Japan. Unlike its trajectory in the United States, where user growth has been influenced by political events and controversies surrounding X (formerly Twitter), Bluesky’s expansion in Japan appears to
Media
Bluesky, the decentralized social media platform, has introduced a novel feature that allows users to apply custom labels to profiles, enhancing the platform's versatility. Originally designed for moderation purposes, this labeling system has been creatively repurposed by some users to provide additional context about public figures. A notable
Artificial Intelligence (AI)
Apple is developing a significant update to Siri, aiming to enhance its conversational abilities to compete with AI models like OpenAI's ChatGPT and Google's Gemini Live. This initiative, known internally as "LLM Siri," involves integrating advanced large language models (LLMs) to enable more natural
Media
Mastodon, the decentralized social network, has emerged as a compelling alternative to mainstream platforms like Twitter and Facebook. Built on a federated model, it operates across independent servers rather than a single centralized entity. This unique structure gives users greater control over their data and interactions, appealing to those who
Tech Insights
OpenAI, the creator of ChatGPT, is exploring the development of a web browser integrated with its chatbot capabilities, aiming to enhance search functions and potentially challenge Google's dominance in the search and browser markets. The company has discussed this new search product with organizations such as Condé Nast,
Marketing
Artificial intelligence (AI) is revolutionizing search engine optimization (SEO), offering tools that enhance efficiency and effectiveness. Here are 3 top AI-powered SEO tools to consider: 1. ChatGPT ChatGPT, developed by OpenAI, is a conversational AI tool capable of understanding and generating human-like text. It can assist with SEO by creating
Marketing
The influencer economy has surged to a $250 billion industry, with projections suggesting it could reach $480 billion by 2027. This rapid growth has been fueled by the increasing integration of influencer marketing into brand strategies and the rise of short-form video platforms. However, this expansion has also led to
Media
Bluesky, a social media platform similar to X (formerly Twitter), has experienced rapid growth, adding over 1 million users daily since the U.S. presidential election on November 5, 2024. This surge has propelled its user base to more than 20 million, positioning it at the top of the U.
Media
Following the recent U.S. presidential election, social media platform Bluesky has experienced a significant surge in user activity, with over 700,000 new members joining in the past week. This influx is largely attributed to users departing from X (formerly Twitter), seeking an alternative environment amid concerns over misinformation
Marketing
Understanding the psychology behind why people make purchases can transform how you approach marketing, sales, and business strategy. Here are 7 psychology-backed reasons people buy: Reason 1) Emotional Connection People often buy based on emotion rather than logic. While consumers may use logic to justify their purchase after the fact,
Branding
OpenAI has acquired the premium domain name Chat.com, marking a significant step in the company’s ongoing expansion within the AI industry. This acquisition complements OpenAI's previous purchase of AI.com, which directs users to ChatGPT, its widely popular AI chatbot. With Chat.com now under OpenAI’
Food
Starbucks is set to launch its 2024 holiday menu on November 7, introducing a blend of returning favorites and new seasonal offerings. The lineup includes classic beverages like the Peppermint Mocha, Caramel Brulée Latte, Chestnut Praline Latte, and Iced Sugar Cookie Almondmilk Latte. New additions feature the Cran-Merry Orange Refresher,