
E-commerce
How AI Transformed Holiday Shopping
Artificial intelligence played a pivotal role in boosting online holiday sales during the 2024 season, according to a Salesforce report. U.S. online sales climbed nearly 4% year-over-year, reaching $282 billion between November 1 and December 31, surpassing Salesforce’s initial forecast of 2% growth. Globally, AI-influenced sales surged to