Media

TikTok parent ByteDance valued at $300 billion

Ken Metral

27 Aug 2025 — 2 min read

Credit: ByteDance Ltd.

TikTok’s parent company, ByteDance, is valuing itself at around $300 billion as it launches its latest share buyback program, according to people familiar with the matter and a document reviewed by Reuters.

The Beijing-based tech giant has approached investors in recent weeks with an offer to repurchase shares at $180.70 per share. This marks a 12.9% increase from the $160 per share offered in its last buyback program in December 2023, which valued the company at $268 billion.

This marks ByteDance’s third buyback program since 2022, a move that insiders say is intended to provide liquidity to shareholders in the absence of an initial public offering (IPO). One source emphasized that ByteDance currently has no IPO plans in sight.

Consistent Buyback Strategy

In its December 2023 program, ByteDance repurchased roughly $5 billion worth of shares. The company has continued to pursue buybacks despite political and regulatory uncertainties, including those tied to U.S.–China relations.

A source noted that the company had been preparing the new buyback program regardless of the outcome of the upcoming U.S. presidential election.

Legal and Regulatory Pressures

The valuation boost comes at a challenging time for ByteDance, which reported a 30% jump in global revenue in 2023 to $110 billion but is facing mounting political pressure in the United States.

A law signed by U.S. President Joe Biden on April 24 requires ByteDance to divest its stake in TikTok by January 19, 2025, or risk a nationwide ban of the popular video app. The White House has framed the law as a national security measure, targeting Chinese-based ownership rather than TikTok itself.

In response, TikTok and ByteDance filed a federal lawsuit in May seeking to block the law, setting the stage for a high-stakes legal battle over the company’s future in one of its largest markets.

Outlook

While ByteDance continues to grow rapidly, its path forward remains clouded by geopolitical tensions and regulatory risks. For now, the company is leaning on share buybacks to reward investors and maintain stability, even as the fate of TikTok in the U.S. hangs in the balance.

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