Media

YouTube rolls out multi-language audio dubbing to all creators

Ken Metral

10 Sep 2025 — 1 min read

Credit: YouTube/Alphabet, Inc.

YouTube announced on Wednesday that its multi-language audio feature is officially rolling out after a two-year pilot, giving millions of creators the ability to dub their videos in different languages. The feature, which had been in testing since 2023, is designed to help creators grow their global audiences by making content accessible beyond its original language. The rollout will be completed over the coming weeks.

From Pilot to Global Rollout

Initially launched as a limited pilot, the feature was tested by high-profile creators such as MrBeast, Mark Rober, and chef Jamie Oliver. During the early stages, participants relied on third-party dubbing services. That changed when YouTube introduced an AI-powered auto-dubbing tool, which uses Google’s Gemini technology to replicate a creator’s tone and emotional delivery, making dubbed content feel more authentic.

Early Success Stories

According to YouTube, the results from the pilot phase have been promising. Creators who uploaded multi-language audio tracks reported that, on average, over 25% of their watch time came from views in non-primary languages. Celebrity chef Jamie Oliver’s channel, for example, saw a threefold increase in views after adopting the feature, underscoring the potential of localized content.

Beyond Audio: Multi-Language Thumbnails

In addition to dubbing, YouTube has also been experimenting with multi-language thumbnails. Since June, a select group of creators have been able to tailor thumbnails with localized text that matches a viewer’s preferred language. The goal is to make videos more appealing and easier to discover for international audiences.

A Global Future for Creators

With these updates, YouTube is positioning itself as a more accessible and global platform, empowering creators of all sizes to expand their reach. By blending AI-driven dubbing tools with localized visuals, the company hopes to break down language barriers and connect creators with viewers around the world.

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